Branding - Slogan

[speedturtle]

I didn't get an answer in the other thread so I assume there's no slogan for Hawk Host nor Frog Host.

Having a slogan is a very important part of branding and should not be downplayed. It can be a very powerful tool if the slogan is catchy, memorable, and positive. It also serves to separate you from the competition, or even to rise above the competition. Never underestimate its power.

There are companies that help to create slogans for you - google for "slogan development". Some people simply have a gift of words and can create really memorable lines.

Get a Slogan looks promising except it does not have any slogans yet.

Slogan Says seems very affordable.

You may have to go through some slogans before finding one that's really good.

[Tony]

Well does anyone have any suggestions for one?

[Raymond]

Bringing Hosting to New Heights.

[speedturtle]

Bringing Hosting to New Heights.

That's pretty good for a start.

The more ideas, the better.

[Brian]

Bringing Hosting to New Heights.

Working the word "soaring" or "flying" into there would fit the Hawk image a bit better. Thoughts?

[CharlesM]

Working the word "soaring" or "flying" into there would fit the Hawk image a bit better. Thoughts?

Fly high with HawkHost!

Soar high with HawkHost!

Send your site soaring with HawkHost!

Talk the talk, soar with the Hawk - HawkHost!

[speedturtle]

Brainstorming is a good way to get more creative juices flowing. It's interesting to see how one idea leads to another, and to another, and so on.

Soaring, flying are good seed words.

Trying to create more seed words, here are a couple of questions:

1) What do you think sets Hawk Host apart from the rest of the hosting companies?

2) What is the most important benefit a customer gets in hosting their sites with Hawk Host?

Tony, as the CEO of Hawk Host, has the privilege (or burden ) of answering the questions first.

[Brian]

Brainstorming is a good way to get more creative juices flowing. It's interesting to see how one idea leads to another, and to another, and so on.

Soaring, flying are good seed words.

Trying to create more seed words, here are a couple of questions:

1) What do you think sets Hawk Host apart from the rest of the hosting companies?

2) What is the most important benefit a customer gets in hosting their sites with Hawk Host?

Tony, as the CEO of Hawk Host, has the privilege (or burden ) of answering the questions first.

1) I think you guys are in a better position to answer that truthfully. Your opinions mean a whole lot more about how we're doing than ours do

2) Same answer as #1

And ya, I stole Tonys privilege to reply first

[speedturtle]

You didn't answer the questions so you didn't steal the privilege.

There's no right or wrong answers for questions like these. I just thought it would be interesting to first hear it from Tony since he's the one who started Hawk Host and see if what he believes coincide with the customers' perceptions. It's useful to have such evaluations every now and then to see if you have achieved your goals. How a company develops and grows has a lot to do with the person who first started it and his visions for the company. This in turn does affect the company's slogan.

This is why it's important that Tony starts the ball rolling.

[Tony]

Well my opinion is not a great one. I'd just pick whichever everyone else likes.

[speedturtle]

Well my opinion is not a great one. I'd just pick whichever everyone else likes.

Hey...that's not what a leader is suppose to say! Remember your blog posting:

I lead by example...I

[Limey Packet]

Bringing Hosting to New Heights.

I like this one.

[speedturtle]

Well my opinion is not a great one. I'd just pick whichever everyone else likes.

Ah, well...I think it would be easier to teach a rock to talk than get Tony to answer those questions.

I give up!

[Fowler]

I am no good at coming up with things like these but the best i can come up with is "High Flying Hosting". High Flying means good and something that is doing well and it also relates to a hawk.

I did warn you i am not good at these things

[Brian]

If you guys can come up with something that we all agree on over here, we'll commit it to our internal management system and try our best to find a way to work it into the fabric of our operations.

Now go on and impress us :cool:

[speedturtle]

How about a "Slogan for Hawk Host" contest? I'm sure you'll get a lot more ideas and it'll be fun for your forum members as well. The prize? Say, 1 year of free hosting on the shared basic plan or an equivalent rebate off current plan.

Do I hear a Yes?

[speedturtle]

How about a "Slogan for Hawk Host" contest? I'm sure you'll get a lot more ideas and it'll be fun for your forum members as well. The prize? Say, 1 year of free hosting on the shared basic plan or an equivalent rebate off current plan.

Do I hear a Yes?

I don't hear anything so I suppose that means a No.

Anyways, here's one for Hawk Host :

"We're Simply Better at Hosting"

or

"We're Simply Better"

and one for Frog Host (just for fun):

"Unlimited Beyond Imagination"

[speedturtle]

How about

"Always Excellent...All The Time"

[speedturtle]

Something exceptional:

Exceptional Hosting...Unsurpassed.

Exceptional Hosting, Exceptionally Well Priced

[speedturtle]

Here's one with soaring:

Soaring Towards Hosting Excellence

or

Soaring Towards Excellence in Hosting

Edited March 28, 2010 by speedturtle

[Brian]

We've compiled all the suggestions into our internal system, and are looking at ways of cleanly incorporating this into the site / theme.

Thanks for all the suggestions so far

[speedturtle]

So soon?

Actually, I'm just warming up.

Here are some slogans that emphasize on qualities but in different ways:

Exceptional in Speed, Reliability, and Support

Exceedingly fast, reliable, and friendly

Fast. Reliable. Friendly.

Fast. Reliable. Affordable.